Greg Weeks built his career on a single conviction: when legacy systems limit performance, you do not complain, you reengineer the system. Long before becoming Chief Executive Officer of Max Connect Digital in 2019, he helped lead the team that built the first-ever digital cinema distribution network for Technicolor, accelerating the industry-wide shift from physical film reels to digital delivery. That instinct for modernizing entire industries would become the defining thread of his leadership.

The lessons of scale came through hard-won experience. Weeks launched and grew a European sales office for a technology company, expanding that business substantially over seven years, then built a North American division for an India-based firm, growing it to 50 employees. Across these roles he learned that growth becomes sustainable only when a leader creates repeatable processes, invests in people and builds an operating system that can thrive without constant heroics. When he joined Max Connect Digital, he arrived not as a self-styled visionary but as what he has called a reluctant leader, someone who grew into the role through service rather than ambition.

What makes Weeks a Titan is his ability to solve the two hardest problems agencies face at once: sustaining elite performance while building a culture people want to stay in. Many leaders can drive growth, but far fewer can do so while protecting the health of the team and maturing the operating model. His leadership is both methodical and human, disciplined enough to build scalable systems yet empathetic enough to keep people at the center of them. When problems arise, he leads with questions rather than predetermined answers, a habit that helps the agency uncover root causes and make decisions that minimize risk.

The transformation he has led is best understood in its scope. Since becoming Chief Executive Officer, Weeks guided the agency from roughly $18 million in revenue to nearly $50 million over six years, turning an entrepreneurial operation into a repeatable, accountable, scalable organization without losing its grit. He steered the company through the disruption of the pandemic and its downstream shocks not by panicking but by diversifying across automotive, eCommerce, homebuilding, healthcare and retail, a decision that was as much about managing risk as pursuing growth.

His selection to the Titan 100 arrives as Weeks pursues a clear five-year vision: to build one of the most trusted, technology-enabled performance partners in the country. He sees the company’s edge in the intersection of exceptional people, a repeatable operating system and proprietary technology that makes marketing decisions more intelligent and transparent. Central to that future is scaling the firm’s attribution platform from an internal advantage into an industry-defining one, positioning national brands to win the visibility war ahead. For Weeks, the work has always been about engineering systems that outlast any single success.

Editorial Note: This profile reflects information submitted by the honoree at the time of their Titan 100 recognition in August 2026. Professional roles and affiliations may have changed since publication.